MBA Consultancy in Indonesia

By Dr Tom Vine, Executive MBA Programme Leader

I am delighted to report that this year’s MBA international consultancy trip was a resounding success.

Following months of preparatory work, we finally arrived in Jakarta late on Saturday 12th May. Following a day of rest, we began our task in earnest on Monday morning. We started the day at Binus Business School in south Jakarta. Our students had two sessions: the first, an overview of ASEAN trade; the second, basic Bahasa Indonesia language skills. Following a brief lunch, we then headed to another part of the city to visit Pernakpernikku Ceramics, an relatively young Indonesian company employing thirty craftsmen. Here we met the company’s CEO, got a feel for the products, and discussed the company’s aspirations and practical requirements in more detail. Although Pernakpernikku has already taken the first tentative steps into international markets, it was seeking our assistance to develop an appropriate international expansion strategy, with a focus on European markets.

On Tuesday morning, we visited the Jarkata British Embassy and had an extremely constructive conversation with the Trade and Investment Director, Deputy Director and Operations Manager. Among other things, they gave us guidance in respect of the best way to communicate professional advice to Indonesian businesses without inadvertently alienating key personnel, or opening up new areas of uncertainty. Following this meeting, our MBA students then had all the information they needed to spend the next two days developing a detailed international expansion strategy for Pernakpernikku Ceramics.

At the end of the week, the students presented their strategy and associated recommendations. The presentation took place in front of Pernakpernikku’s CEO, Binus University Faculty, a film crew and myself. Their key recommendations were threefold [1] a bifurcation of the Pernakperkikku brand so as to distinguish between tourist and premium product lines; [2] a significant increase in pricing in respect of the premium product lines (justified, in part, by Veblen economic theory); and [3] clear direction in respect of specific international e-commerce opportunities.

Brief coverage of the presentation, courtesy of Binus TV, can be viewed here.

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#SBSCareerReady: Mentoring Scheme with Larking Gowen

Professor Atul K. Shah launches a new mentoring scheme for students with Larking Gowen – showing how the University supports students in becoming career ready.

The employment market is very competitive. Quality jobs require quality people, and the first step onto the ladder can often be very tough for new graduates.

For our pioneering degree in BA(Hons) Accounting and Financial Management, we at University of Suffolk take care in preparing students for the competitive world, and give them a rounded experience – we go on field trips to the City of London and to meet employers, invite visiting speakers, and give students challenging assignments and projects to stimulate all-round development. Throughout the degree, culture, ethics and communication are emphasised alongside technical skills and training.

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(From left to right) Final Year students on the BA(Hons) Accounting and Financial Management programme, Professor Atul Shah, and managers from Larking Gowen. 

With this in mind, this year, we launched a new Mentoring Programme for our graduating students, with the help of Larking Gowen, a top accounting firm in East Anglia. Accounting professionals gave generously of their time and advice to support our students. A special launch meeting was held in April 2018 with final year students, and they were matched to their mentors. There was ample opportunity to chat and discuss career options. The feedback received from the mentors was very positive:

“It’s great to see the University of Suffolk providing this mentoring programme for their students which shows how committed they are to helping their students, not only whilst they are enrolled but even after they have graduated the course.  The students I met were all determined to go and find jobs that would build on the studies they had undertaken at the University and in some cases already trying to get some practical experience via internships.  Our advice was met with much gratitude and appreciation and I hope to be able to guide them and provide as many useful hints and tips that will allow them to find the best employment to put their studies into practice.”

Louise Dean ACCA, Manager, Larking Gowen

When meeting the students, what shone through more than most was their passion for the subject and enthusiasm to get into the world of work.  The modules learned will provide an important level of knowledge into the world of accounting and finance and sets the students in good stead for wherever their careers take them.  The student’s next step will be to research their chosen careers and scope out a pathway to achieving this – we will help wherever possible with guiding them on this journey.

Steven Burgess ACCA, Manager, Larking Gowen

The introduction of a mentoring scheme from the University of Suffolk on the Accounting and Financial Management course shows the passion they have for their students in not only wanting them to succeed at their studies, but also to succeed in their chosen career. From our initial meeting it was clear that the students all had aspirations to apply their knowledge from their studies and build on this as they embark on the next stage of building a successful career. I look forward to being able to help the students with advice and guidance when needed.

Samantha Meadows ACCA, Manager, Larking Gowen

Our students had this to say:

I have really enjoyed to be part of this great meeting. The accounting professionals that we met were very kind in giving us valuable advice and sharing their personal experience. I feel more encouraged now, knowing that I can always be supported of people who have already walked this path.

Kameliya Yankov – Final year student

Another great and helpful event, which is going to help the students – myself included – through their professional journey.

Teodor Georgiev – Final year student

My Data or Data Mining?

By Associate Professor Will Thomas, Suffolk Business School 

We’ve all experienced the wonders of data-driven marketing campaigns. Search for a new mobile phone on one site and you will see a stream of targeted advertisements promoting special offers and the latest handsets as you continue to browse. These can be useful – I often get interrupted in the middle of searching and find an advert reminds me what I was doing earlier, or I see a good offer on a product I know that I want to buy. Equally, they can be annoying – continuing to appear even after you’ve made your purchase or starting to feel like you are being pestered or hounded into a purchasing decision.

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Recently though, we’ve heard about other uses of our online data – how companies might use it to profile us, to make predictions about how we might act, not just in terms of which trainers we might buy, but also about how we intend to vote or what issues are most important to us. Stories such as those about Cambridge Analytica and Facebook or about the use of data by the Gold Coast council highlight the importance of the personal information we keep online. In a world where our data is increasingly ‘out there’ and searchable many questions are raised about how companies should behave.

For marketing professionals, these questions are an ever-present part of their day-to-day practice. As they act to advise clients on the creation of marketing campaigns these questions about the appropriate use of data come up regularly. Those starting a career in marketing need more and more knowledge about where data comes from and the ways in which data can be used in creating personalised content. This is one of the reasons that the new BA (Hons) Marketing course at the University of Suffolk contains modules that will develop skills in data manipulation and the creation of online content as well as those that discuss marketing theory and practice – and we also discuss Business Ethics! We understand that the marketing world isn’t about understanding ‘digital’ but it’s about understanding data – and this course will ensure that our graduates are ready for a career that will be dominated by data.