My Data or Data Mining?

By Associate Professor Will Thomas, Suffolk Business School 

We’ve all experienced the wonders of data-driven marketing campaigns. Search for a new mobile phone on one site and you will see a stream of targeted advertisements promoting special offers and the latest handsets as you continue to browse. These can be useful – I often get interrupted in the middle of searching and find an advert reminds me what I was doing earlier, or I see a good offer on a product I know that I want to buy. Equally, they can be annoying – continuing to appear even after you’ve made your purchase or starting to feel like you are being pestered or hounded into a purchasing decision.

pexels-photo-267350

Recently though, we’ve heard about other uses of our online data – how companies might use it to profile us, to make predictions about how we might act, not just in terms of which trainers we might buy, but also about how we intend to vote or what issues are most important to us. Stories such as those about Cambridge Analytica and Facebook or about the use of data by the Gold Coast council highlight the importance of the personal information we keep online. In a world where our data is increasingly ‘out there’ and searchable many questions are raised about how companies should behave.

For marketing professionals, these questions are an ever-present part of their day-to-day practice. As they act to advise clients on the creation of marketing campaigns these questions about the appropriate use of data come up regularly. Those starting a career in marketing need more and more knowledge about where data comes from and the ways in which data can be used in creating personalised content. This is one of the reasons that the new BA (Hons) Marketing course at the University of Suffolk contains modules that will develop skills in data manipulation and the creation of online content as well as those that discuss marketing theory and practice – and we also discuss Business Ethics! We understand that the marketing world isn’t about understanding ‘digital’ but it’s about understanding data – and this course will ensure that our graduates are ready for a career that will be dominated by data.

Advertisements

#SBSFest17: 3rd Annual Suffolk Business Festival is almost here!

Later this month, we will be welcoming students, professionals, and academics to the University of Suffolk for the 3rd Annual Suffolk Business Festival.

Suffolk Business Festival

Each year, we host a range of academic and professional development activities for students, and networking and keynote events for local and national business professionals. This year, we look forward to welcoming Professor Emma Bell, Professor Keith Still, Chief Inspector Matthew Rose, Minnie Moll, Michelle Pollard, among others, to the University of Suffolk #SBSFest17.

Please see below for the list of events, and links to the booking pages:

Monday 23 October

16:30-20:30 Business at the Movies: Wolf of Wall Street (2013)

Tuesday 24 October

07:45-09:15 Ensors Business Breakfast: Supporting  Entrepreneurship in Female Students

11:30-13:00 Women in Management & Leadership Panel Discussion

Wednesday 25 October

18:30-21:30 Suffolk BME Business Awards 2017 

Thursday 26 October

14:00-16:00 Managing Risk with Keith Still & Matthew Rose

17:30-19:30 Keynote and Networking Evening: Stefan Stern, Director of the High Pay Centre – Can We Manage? A Short Talk About the Tasks Facing Leaders Today

Suffolk BME Business Awards 2017

The University of Suffolk and the Bangladeshi Support Centre (BSC), an award-winning community organisation, are partnering with the East Anglian Daily Times and Ipswich Star for the second Suffolk BME Business Awards.

Launch of the BME Business Awards 2017
Launch of the Suffolk BME Business Awards 2017. Photo by University of Suffolk.

The awards will be held on the evening of Wednesday 25 October at the University of Suffolk Waterfront Building, as part of the Suffolk Business School’s annual Suffolk Business Festival.

Boshor Ali, Chair of BSC, said, “BSC is delighted to be working with our partners to highlight the contribution of Suffolk’s BME businesses, which is much-needed in the current climate. Last year’s event was a great success and I am looking forward to celebrating again this year.”

Dr Will Thomas, Associate Professor at the Suffolk Business School at the University of Suffolk, said “We are pleased to be working with BSC again to recognise BME businesses and to acknowledge the contribution that they make to the local economy and to our local communities.”

Terry Hunt, Editor of the East Anglian Daily Times, one of the sponsors of the Awards said “It’s a brilliant idea celebrating the often hidden contribution of the BME community in the county. Last year’s awards were a great start and now we can build on that. I am very much looking forward to it in October.”

Cllr Sarah Barber, Mayor of Ipswich, said “I think the awards are a great idea, small businesses are the lifeblood of our economy and we need to encourage them from every community. I am particularly pleased there is a Woman Entrepreneur of the Year Award so I am looking forward to seeing who wins that but I think there will be worthy winners in all the categories.”

Award categories

Business of the Year
Businessperson of the Year
Startup/New Business of the Year
Community Business of the Year
Woman Entrepreneur of the Year
Charity of the Year

The final category will be a Judges Special Award.

Nominations

To nominate a business or person for any of these categories please complete the online nomination form HERE.

Paper copies of the nomination form can be obtained from the Bangladeshi Support Centre or the University of Suffolk. Completed forms should be submitted to:

Bangladeshi Support Centre, 19 Tower Street, Ipswich, IP1 3BE
Email: talkbusiness@uos.ac.uk

Nomination closing date: Saturday 30 September 2017.